Harvard Lures a Record 37,000 Applicants By Milking Social Media
To get a sense of Harvard life, students are invited to follow the school on Facebook, Tumblr, Instagram and Twitter.
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Harvard University said applications for this fall’s freshman class jumped 9 percent, to a record 37,305, after the school heightened recruiting on social media and publicized a $150 million gift mostly for financial aid.
Harvard joins six of eight Ivy League schools announcing more hopefuls this year, suggesting their admit rates may decline when decisions are announced next month. Columbia, Princeton, Brown and the University of Pennsylvania also reported records.