Fifty Shades of Grey Tickets Are Selling Fastest in the South
An ad for the upcoming film Fifty Shades of Grey during CinemaCon 2014 on March 25, 2014, in Las Vegas.
Photographer: Chris Pizzello/Chris Pizzello/Invision/AP PhotoFifty Shades of Grey is a racy film about a 21-year-old college student who gets—ahem—adventurous in the bedroom with a sultry billionaire who claims he's only using her for her body. Based on the phenomenally popular book series, the film opens on Valentine's Day, and online ticket seller Fandango has already named it the fastest-selling R-rated movie in the company's 15-year history. The state where presales are fastest compared with the state average? Mississippi.
Fandango tickets to the softcore, bondage-light film are selling nearly four times faster than average presales in Mississippi, followed by Arkansas, where presales were 2.8 times the state average. West Virginia, Kentucky, and Alabama rounded out the top five fastest states. Readers from those states also gave the books disproportionately high ratings on the website Goodreads.com when they first came out in the U.S. in 2012. According to Fandango, showtimes for Fifty Shades have already sold out in such cities as Chattanooga, Tenn., Florence, Ky, and Tupelo, Miss..