Hootsuite Media Sees Possible IPO in 18 to 24 Months, CEO Says
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Hootsuite Media Inc. is holding off on an initial public offering for at least 18 months after raising additional private funding, even as cloud-based software companies like Box Inc. are well received by equity investors.
Hootsuite has seen the excitement following Box’s IPO last week and Zendesk Inc.’s in May, said Chief Executive Officer Ryan Holmes. Vancouver-based Hootsuite, which allows corporate clients sell and monitor ads on multiple social-media accounts using a single cloud-based dashboard, will be patient about approaching the public markets, Holmes said.