Gillette’s FlexBall Gets $3.2 Million Exposure From Deflategate
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Deflategate has been a boon for one company and its aptly named product.
Gillette’s logo and a hashtag promoting its FlexBall razor were featured in the backdrop for news conferences yesterday by New England Patriots quarterback Tom Brady and coach Bill Belichick. The placement, and comedic relevance of the name, will bring at least $3.2 million in television exposure to the Procter & Gamble Co. brand, according to sponsorship evaluation firm Front Row Analytics.