Top Swiss Ski Resort Mulls Discount as SNB Shades Matterhorn
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When Will Southwell, owner of Chalet Bergheim in Zermatt, checked his e-mail last Thursday, he found the Swiss ski resort had reacted quickly to the central bank’s decision to scrap its currency cap with the euro.
As the Swiss franc strengthened some 20 percent against the euro and the pound, Zermatt’s tourist office suggested four options to the hotels, chalets, restaurants and cable-car firms that comprise its 1,100 members: reinstate the 1.20 franc per euro cap for European visitors; offer discounts of 20 percent; cut prices by 10 percent; or take no action.