Six Tips to Boost Customer Service During the Holidays

Customer service is one area where small businesses can beat big-box competitors
Source: Chris Waits/Flickr
Lock
This article is for subscribers only.

The holiday shopping season brings new people into your small business. If you impress them, you have a shot at turning them into loyal customers. Disappoint them, and you risk turning them off forever.

It’s not easy to keep service levels high when lines are long and customers get cranky. A recent survey showed that 69 percent of consumers reported worse customer experiences during the holiday months.