Google, Facebook Mobile-Ad Share Ebbing as Rivals Woo Marketers
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Google Inc. and Facebook Inc. are set to loosen their grip on the $19 billion U.S. mobile-advertising market.
Ready Set Rocket LLC illustrates why. The digital agency’s customers cut ad spending on Google and Facebook by about a third this year, underlining how marketers are shifting beyond just the Internet giants, according to Alex Lirtsman, Ready Set Rocket’s co-founder. Marketers are instead turning to mobile-ad startups such as Chango Inc. and AddThis Inc., which can help target audiences more efficiently, he said.