Rio 2016 Olympic Sponsorship at $1 Billion, Official Says
This article is for subscribers only.
Rio de Janeiro’s 2016 Olympics organizers are beating their sponsorship target by 50 million reais ($20 million) this year, boosted by Brazil’s success as host of this year’s soccer World Cup.
Chief Commercial Officer Renato Ciuchini said agreements with 19 sponsors valued at 800 million reais will have been completed this year, taking sponsorship income for the games to