Pursuits
Doritos-Flavored Mountain Dew and the Genius of PepsiCo’s Gross-Out Marketing
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When word got out last week that PepsiCo was testing Doritos-flavored Mountain Dew, the Internet had a brief but intense freakout—online hysteria erupting as if from a shaken bottle of soda—providing Mountain Dew with a surge in online buzz. In the past week more than 10,000 tweets have mentioned the Doritos-flavored soft drink specifically, according to analytics firm Topsy.