Twitter Turns Money-Transfer App as BPCE Starts Service

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A Twitter Inc. account and a bank card is all you’ll need in France to tweet money to a friend or a charity. The transfers will be based on a simple rule: no retweets.

Groupe BPCE, France’s second-largest bank by branches, is unveiling today its new offer to provide “easy, rapid, secure and free of charge” money transfers through Twitter accounts, betting hashtag payments can help boost its basis of e-users, Nicolas Chatillon, head the Paris-based bank’s e-payment unit S-Money, said in an interview.