McDonald’s Tests Social-Media Waters With Q&A Campaign
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McDonald’s Corp., which hasn’t always gotten a warm reception on social media, is taking to Twitter, Facebook and YouTube with a Q&A-style ad campaign, aiming to dispel the notion that its food is unhealthy.
The world’s largest restaurant chain began taking questions from Americans today via social-networking sites, promising to deliver “real answers.” As part of the campaign, former “MythBusters” host Grant Imahara will visit McDonald’s suppliers and restaurants nationwide and appear in a series of online videos.