Liquidmetal’s Apple Alliance for Metal Yet to Bear Fruit
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Liquidmetal Technologies Inc. has been betting on partnerships with Apple Inc. and Swatch Group AG. It hasn’t paid off yet.
The company developed a metal that’s moldable like plastic and has formed perpetual exclusivity agreements with Apple for consumer electronics products, and with Swatch for watches. While Liquidmetal has succeeded in being included in some of Swatch’s products, the Rancho Santa Margarita, California-based company is still waiting for a big break with Apple.