Sotheby’s Uses $200 Million of Art to Woo West Coast Rich
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Sotheby’s auction house is making a big push for its latest target -- the new wealthy along the West Coast of the U.S. -- by showing off more than $200 million of art.
Armed with highlights from its upcoming New York sales including canvases by Mark Rothko and Jasper Johns along with Old Master painting and jewelry, Sotheby’s starting this month will woo the rich from San Diego to Seattle with exhibitions, wine tastings and dinners in private homes.