Malaysia Air Scraps ‘Bucket List’ Campaign After Backlash
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Malaysia Airlines Ltd. scrapped its “Bucket List” advertisement campaign after it sparked criticism on social media.
The airline, which suffered two disasters this year that claimed the lives of 537 people, will stop the “inappropriate” campaign in New Zealand and Australia, it said in an e-mailed statement today. The “My Ultimate Bucket List” campaign began in the two former British colonies Sept. 1 as a play around the phrase, which means a list of things to do before dying and originates from the English idiom “Kick the bucket.”