Time Warner Pushes for NBA Renewal as TV Sports Deals Reign
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Time Warner Inc. is hustling to keep the NBA in its lineup to help fulfill a pledge to lift cable-network sales.
The media company’s discussions with the National Basketball Association over a contract to air games on TNT and TBS are critical to Chief Executive Officer Jeff Bewkes’s promise, reiterated in May, to boost license fees by at least 10 percent a year.