Markets Magazine
American Billionaire Made in Thailand Keeping Kingdom Bet
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Ensconced in his lavishly appointed penthouse 45 stories above the teeming streets of Bangkok, U.S.- born billionaire Bill Heinecke perceives firsthand the rewards and perils of a lifetime betting on turbulent Thailand.
When he opened the St. Regis hotel and residences in 2011, he reserved the two highest floors for himself, installing a spa, a wine cellar, a marble staircase and memorabilia that includes a costume worn by Yul Brynner in the Broadway musical The King and I.