Here’s a trivia question for your drinking buddies: what’s the world’s most popular beer? Bud Light? Budweiser? A decade ago, those answers would be right on the money.
The money is moving.
China is poised to become the world’s biggest economy by GDP within the next decade. Using a method that takes purchasing power into account, it could surpass the U.S. as early as this year.
With newfound wealth comes the means for more people to kick back and enjoy a beer every now and then. And so they are. While the U.S. still chugs more beer per person, China already reigns as king of beer when it comes to total consumption. Chinese drink about 110 billion pints a year, roughly twice as much as Americans, according to Euromonitor International.
So what is the world’s most popular beer? Snow.
Yes, that’s a beer. It’s produced by the CR Snow joint venture between SAB Miller and China Resources. More than twice as many pints of Snow were downed last year than Bud Light, which fell to #3 after Tsingtao, according to data compiled by Euromonitor International and Bloomberg.
If your American keg-stand pride is feeling upturned by a third-place ranking, the news gets worse. Budweiser hasn’t technically been American beer for some time now. The company that took it over in 2008, Anheuser-Busch Inbev, is based in Belgium. It now owns half of the top ten beers in the world.
Top ten best-selling beers by volume in 2013:
- Bud Light
- Coors Light
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