Can Harley-Davidson Finally Woo Women?

At some point in the next few weeks, Harley-Davidson will start selling two new motorcycles that look nothing like the chrome-heavy cruisers it’s known for. Dubbed the Street 500 and Street 750, the bikes don’t have bulbous fuel tanks swelling in front of their seats, or panniers and voluptuous fenders bulging behind them. They are also almost entirely devoid of silver—as black as a cocktail dress.

Neither model is likely to make much of an impression on the two demographics most people envision on a Harley: burly Hells Angels and doughy guys with receding hairlines and advancing midlife crises.