Google Buys Ad-Tracking Firm Adometry to Boost Analytics
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Google Inc. is acquiring Adometry Inc. to boost its Web measurement and analysis service, stepping up investments to attract advertisers to its network.
The closely held company will become part of Google’s Analytics unit, which helps businesses manage online marketing campaigns, Google said in an online statement. Terms weren’t disclosed. Adometry, which specializes in what’s called attribution services, has built software that lets companies track how well their marketing efforts, through e-mail, digital advertising and offline campaigns, lead to purchases.