How an Israeli Rock Star Got Bob Dylan and Silicon Valley to Dig His Tech Startup

Yoni Bloch at the Lincoln Music Event Interlude during the 2014 Tribeca Film Festival at Brookfield Place on April 17, 2014 in New York City. Photographer: Cindy Ord/Getty Images

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By Calev Ben-David

April 24, 2014 at 7:03 PM UTC

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Yoni Bloch's latest project began with a flash of inspiration in the recording studio. Bloch, an Israeli rock star and former host of the local version of "American Idol," couldn't come to an agreement with his band mates over who would get to play a particular solo.

"In the middle of the argument, we said, 'You know what? Let's just record all the solos and see what people choose,'" he says.