Deals
Twitter’s Private Filing Signals New Wave of Secrecy
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Twitter Inc., the business that thrives on a culture of excessive sharing, is taking a more discreet route to its initial public offering, adopting a strategy that others will follow.
The microblogging service sent out a 24-word tweet on Sept. 12, announcing that it had confidentially filed to go public with the U.S. Securities and Exchange Commission. It provided no financial details or time frame.