Nintendo Cuts Wii U Price Ahead of Microsoft, Sony Debuts
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Nintendo Co. cut the price of its Wii U video-game console by $50 and unveiled a new handheld player as the company tries to boost sales in the months before Sony Corp. and Microsoft Corp. release competing machines.
The suggested price of the Wii U in the U.S. will drop to $299.99 on Sept. 20, Kyoto, Japan-based Nintendo said yesterday in a statement. The company won’t lower the console’s cost in Japan, where it sells for a suggested 30,000 yen ($307). Nintendo also introduced an entry-level 2DS portable machine going on sale Oct. 12 for $129.99.