Pursuits
Murray’s Wimbledon Win Means $75 Million in Endorsements
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Andy Murray shed his Fred Perry clothes in 2009. It took him another four years to escape the 77-year shadow cast by the last male British Wimbledon champion.
His defeat of Novak Djokovic in the July 7 tennis final will be worth about 50 million pounds ($75 million) as global consumer companies such as Gillette Co. and Coca-Cola Co. will consider bidding for Murray’s signature, according to Nigel Currie, a sports marketing executive at BrandRapport in London.