Pursuits
Cathay Pacific Seeks to Upgrade Cargo With Diamond Focus
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Cathay Pacific Airways Ltd. aims to replicate its business-class strategy in a cargo trade upgrade. It wants to fly more diamonds and medicines rather than T-shirts.
“Similar to the passenger service, we are not a low-cost carrier,” said Nick Rhodes, the airline’s cargo director. “We try to be a full-service cargo carrier. That’s really our DNA.”