Deals
Disney’s Marvel-Like Lucasfilm Deal Sees Many Avengers
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Walt Disney Co., which agreed to its biggest takeover in almost seven years, is betting $4.05 billion that “Star Wars” is more valuable with Iron Man and Thor than it was under George Lucas’s control.
The announced price for Lucasfilm Ltd. is larger than every Disney purchase since Pixar in 2006, according to data compiled by Bloomberg. If the new “Star Wars” trilogy starting in 2015 matches the films released between 1999 and 2005, Disney is adding the inflation-adjusted equivalent of three “Avengers,” its 2012 movie that won about $1.5 billion in ticket sales.