Pursuits
CBS Derided for Appeal to Old Viewers Says 54 Is New 49: Retail
This article is for subscribers only.
CBS Corp., derided by rivals for attracting TV viewers too old for advertisers to care about, says 54 is the new 49.
The last of the U.S. baby boomers turn 48 this year, moving into the sweet spot for luxury cars, financial services and pharmaceuticals, three of CBS’s largest ad categories.