Social-Media Ad Spending to Increase to $9.8 Billion in 2016
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U.S. social-media advertising spending may rise to $9.8 billion in 2016 from $3.8 billion last year, as companies seek to harness new tools that help reach people who interact online, researcher BIA/Kelsey said.
Higher ad spending at Google Inc.’s YouTube and LinkedIn Corp. boosted BIA/Kelsey’s forecast from six months ago. In November, BIA/Kelsey projected 2011 social-media advertising revenues would reach $3.4 billion -- $400 million less than the figure released today.