Glam Media Is Said to Plan IPO After Gaining Appeal Among Women

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Glam Media Inc., a startup that helps advertisers target women online, may join the parade of Internet companies pursuing an initial public offering as the market rebounds from a lull earlier this year.

The Brisbane, California-based company plans to file for an IPO by the end of the second quarter, three people with knowledge of the matter said this week. Glam is considering Goldman Sachs Group Inc. or Morgan Stanley to lead the offering, said the people, who asked not to be identified because the deliberations are private.