Jones New York Seeks Overhaul as Sales Lose Momentum: Retail

The man who fixed Mattel Inc.’s $1 billion Barbie brand aims to do the same for Jones New York, the ailing women’s workwear label owned by Jones Group Inc.

Richard Dickson, president of Jones Group, is applying the same methodology he used at Mattel -- “recognizing what made the brand great” and making it “relevant for today,” he said.