Venture-Fund Hungry German Website Takes On Grease-Stained Menus
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Fabian Siegel used to spar with his wife over which takeaway service to use for dinner. Now, they can order different genres from the food-ordering Internet site he’s running.
Lieferheld, or Delivery Hero, was founded by Berlin-based Team Europe Ventures last year and hired the 35-year-old Siegel in November. His task is to grab a share of an expanding 2.5 billion-euro ($3.6 billion) food-ordering market in Europe’s biggest economy by aggregating takeaway ordering services and organizing neighborhood restaurants on the Web.