Baidu to Expand Social Web Services, Take on Tencent

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Baidu Inc. said it plans to develop more social-networking services, as the owner of China’s biggest search engine follows Chinese Internet rival Tencent Holdings Ltd. in widening its product line to win users.

The commercial value of social products is “meaningful,” Baidu Chief Executive Officer Robin Li said in a conference call today after the Beijing-based company posted fourth-quarter earnings that beat analysts’ estimates. Baidu, operator of the Tieba information-sharing site, aims to derive more revenue from similar social services, he said.