Dead-Celebrity Dealmaker Salter Buys Marilyn Monroe Name

Dealmaker Jamie Salter, who already markets Bob Marley-themed merchandise, has agreed to acquire the rights to another dead celebrity: Marilyn Monroe.

Salter’s New York-based firm Authentic Brands Group LLC and media company Neca Inc. are buying Marilyn Monroe LLC from the late star’s estate, Salter said. Anna Strasberg, who is the administrator of the estate, will be a minority partner in the venture, which will control, among other things, the actress’s name and images of her lips and eyes, he said.