Napa Vintner Urges Fellow Koreans to Swap Soju for Cabernet

Lee Hi-Sang, a South Korean businessman who owns Napa Valley’s Dana Estates, didn’t take his first sip of wine until he was in his mid-30s. Since then, he’s sought to ensure other Koreans don’t wait that long.

Lee, who built his fortune in the flour-mill industry, took to wine immediately and made it his mission to boost the popularity of Napa vintages in his home country. He began distributing California wine more than a decade ago and purchased Dana Estates in 2005.