When to Fire Your Ad Agency
As a client, you're paying your agency to push you to keep your brand relevant in a shifting competitive landscape, not to simply take orders
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Week after week, and chronicle the tawdry business of client/agency breakups. Like car accidents that nobody wants to see, yet everyone stares at, readers of the trades cringe at the carnage, knowing that next time—the names in those headlines could be theirs.
Occasionally, agencies pull the trigger, such as Crispin Porter Bogusky's recent rejection of Miller Brewing Co.. More often, however, advertisers are the ones making the decision that they would be better off with a different partner. Their published reasons are notoriously clichéd: