Chrysler "Whoops" Ads Part of Important New Genre

There are the ads on Chysler's official AskDrZ.com website, and then there are the versions on Youtube.com. And the "director's cuts" on Youtube.com are better and more engaging.

Chrysler claims that some loose cannon...some trouble maker... leaked the unapproved and slightly bawdier version of its ads to website www.jalopnik.com. Then the ads got uploaded to www.youtube. The whole campaign is a spoof of the old Folgers TV ads in which someone's regular coffee is susbstituted with Folgers. In these ads, the import cars of people are substituted with Chryslers. In one ad a man's Toyota Avalon is replaced with a Chrysler 300C. The faciliator in the ad sits in the backseat while the driver talks about his 300C in terms one would associate with coffee..."robust, rich, way more flavor."