Be Obsessive About Details
Author Michael Levine says small things don't get the attention they deserve, so consequently, "businesses insult customers" every day
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According to author and media expert Michael Levine, the biggest problems in business stem from ignoring the smallest of details. In his new book, Broken Windows, Broken Business, Levine applies the approach of a social psychologist and criminologist to business.
Using the theory that if broken windows in a building go unfixed, the other ones will soon break -- and the neighborhood will deteriorate -- Levine asserts that in order to succeed, business owners must monitor the tiny details or risk failure.