BusinessweekThe Seduction of a Campaign ReporterFacebookXLinkedInEmailLinkGiftFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftApril 15, 2002 at 4:00 AM UTCBookmarkSaveLock This article is for subscribers only.By Alexandra Starr AMBLING INTO HISTORY