Uber to Limit Service Price Surges During East Coast Storm
The Uber Technologies Inc. logo is displayed on the window of a vehicle.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
A “life-threatening” storm that is forecast to dump as much as two feet of snow from New York to Boston is a chance for Uber Technologies Inc. to show it has learned from past mistakes.
Uber, a mobile application that lets people book cars using their smartphones, said it will limit price surges to 2.8 times normal rates during the storm. The company reached an agreement with New York’s attorney general last year after being criticized for exploiting crises for profit during several such events -- including Hurricane Sandy, which hit the East Coast in