Pursuits
Rolex to Raise Japan Watch Prices After Swiss Franc Soars
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Rolex will raise prices of watches in Japan next month and Patek Philippe is considering doing the same after Switzerland’s removal of a currency peg caused the franc to surge.
Rolex will increase the price of its steel Submariner Date with a black bezel by 8 percent to 810,000 yen ($6,800) from Feb. 1, said a Tokyo-based spokeswoman, who asked not to be named because of the company’s policy. It will be the first increase since November 2013, according to the watchmaker.