Oregon’s Rise to Football Power Boosts Business for Former Ducks

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Inside a converted red brick schoolhouse on the edge of Atlanta’s Piedmont Park is Fermata Partners, a 12-employee licensing company that’s hoping tonight’s national championship game is the start of a new kind of Duck dynasty.

Led by University of Oregon graduate Chris Prindiville, Derek Eiler and two other partners, Fermata is the official licensing company of the school’s athletic department, including a football team that tonight seeks its first national title against Ohio State, which has been voted No. 1 four times in the Associated Press sportswriter poll.