Pursuits
Simon Fuller to Brand It Like Beckham in H.K. Venture
This article is for subscribers only.
“American Idol” creator Simon Fuller plans to brand it like Beckham.
The two British celebrities have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally, the company said in a stock exchange statement yesterday. They also plan to create more brands with other sports and entertainment stars which they didn’t disclose.