Lego Says Friends Is its First Success With Girls in ‘Years’
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Lego A/S’s Friends line is the first success the toymaker has had with new products designed specifically for girls in as many as 20 years, the company’s chief operating officer said in an interview.
“We tried reaching into the girls’ audience a number of times over the last 15, 20 years, and this is the first time, with Friends, that we’ve had true success,” said Bali Padda, speaking before the official opening of the company’s new offices in London today.