‘Frozen’ Passes Barbie as Holiday’s Most Popular Girls Toy
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“Frozen” merchandise is the most coveted toy for girls this holiday season, knocking Barbie from the No. 1 position for the first time, according to a survey from the National Retail Federation.
About 20 percent of parents plan to buy “Frozen” gifts for their daughters, the Washington-based trade group found in its annual study. Barbie, which was chosen by 17 percent of parents this year, had been the top pick throughout the list’s 11-year history. Lego toys were the most popular choice for parents of boys, with 14 percent opting for them.