Elvis Lives Again as Estates of Dead Celebrities Make Millions

Elvis Presley boasts 12.4 million “likes” on Facebook and 187,000 followers on Twitter and recently released a duet with Barbra Streisand. Never mind that he died in 1977.

And that’s just the beginning for the King of Rock ’n’ Roll and other long-dead celebrities, Bloomberg Pursuits magazine will report in its Holiday 2014 issue. Reviving a corpse from a cryogenic deep freeze is still the stuff of science fiction -- and even Madonna is unlikely to be entombed like Lenin when she dies -- but every other promotional possibility is on the table. Jamie Salter, the branding guru who owns a majority of Elvis’s estate, is planning a “live” show in Las Vegas with Presley appearing as a hologram, much like the one of Michael Jackson that appeared at a show in Sin City earlier this year. Pinup queen Bettie Page, managed by dead-celeb superagent Mark Roesler, is slated for a holographic burlesque herself.