Obama Rules Protect Startups Connecting Gadgets to Web

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Barack Obama’s proposal for an open Internet would be a victory for Netflix Inc. and its binge-watching users and may be a bigger boon for a generation of startups working on tools to connect cars, thermostats and even offshore oil rigs to the Web.

In urging the U.S. Federal Communications Commission to regulate broadband under the “strongest possible rules,” the president aligned himself with Netflix Inc., Reddit Inc., Yahoo! Inc. and others that contend equal transmission speeds are better for their customers. He proposed an explicit ban on Internet-service providers being able to demand extra payments for speedy delivery of content and data.