SABMiller Challenge: Convincing People There’s a Water ‘Problem’
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A major hurdle in these days of increased water scarcity and contamination issues is convincing people that “there is a problem with water,” according to the global brewer SABMiller Plc.
Karl Lippert, president of SABMiller Latin America, said Nov. 5 in a phone interview from London that a key challenge remains “first to get people to understand there is a problem with water even if there is a lot of rain.”