LVMH’s Watch Chief Says TAG Heuer Is Smartest Watch Brand

LVMH Moet Hennessy Louis Vuitton SA, which is considering whether to join the race to develop a smartwatch, figures its TAG Heuer is the best -- and only -- brand in its portfolio for such a product.

If TAG Heuer manages to create something different and unique, it could be unveiled next year, Jean-Claude Biver, the head of the company’s timepiece unit, said in an interview in Zurich late yesterday.