Alibaba Rebrands Travel Unit as Alitrip in Mobile Push
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Alibaba Group Holding Ltd. will rebrand its travel unit as Alitrip, establishing the marketplace as an independent unit to tap mobile customers in China’s growing tourism-related industries.
Alitrip, formerly known as Taobao Travel, has more than 10,000 merchants for airlines, hotels and package tours, Hangzhou, China-based Alibaba said in press release today.