Ben & Jerry’s Refuses Plea to Change ‘Hazed & Confused’ Name
This article is for subscribers only.
Ben & Jerry’s won’t rename its “Hazed & Confused” ice cream, defying anti-hazing activists who complained the moniker was insensitive to victims of the dangerous college tradition.
The company found nothing in its marketing for the chocolate and hazelnut flavor that “condoned hazing, supported hazing, or even inferred hazing,” said Sean Greenwood, a spokesman for the South Burlington, Vermont-based company, which is owned by Unilever NV. Executives also took into account that Internet responses were mostly favorable, he said.