Apple Upgrades IPad to Woo Tablet-Wielding Business Users
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A key test for Apple Inc.’s new iPads, which the company is set to unveil at an event today, will be whether the tablets attract more buyers like Bernie Moreno.
Moreno runs The Collection Auto Group, a chain of car dealerships in the Cleveland area. In 2010, he bought iPads to help employees do financing and insurance paperwork at his Mercedes-Benz store, and eventually handed out 200 of the devices to sales and service workers. The 47-year-old began using the iPad largely because it added an element of cool to his stores, and he is now looking for more reasons to buy.